Digital Activation Specialist (Virtual)

Job Title: Digital Activation Specialist

Location: Remote

Job Summary

Lee Enterprises and its full-service digital agency,
Amplified Digital, are seeking a highly motivated and detail-oriented
Digital Activation Specialist to support the activation and execution of digital campaigns across owned and operated websites, email marketing platforms, and additional ad products. This role plays a critical part in ensuring the success of digital advertising initiatives by efficiently launching campaigns, monitoring performance, and optimizing outcomes for our clients.

The ideal candidate is experienced in digital advertising and campaign management, with a strong focus on execution across multiple platforms. If you thrive in a fast-paced, collaborative environment and have a passion for digital marketing, this role is for you!

Key Responsibilities

• Campaign Activation & Setup:
• Configure and launch digital advertising campaigns across Lee Enterprises' and Amplified Digital's owned and operated websites, email platforms, and additional ad products.
• Collaborate with creative teams to ensure proper setup, including creative uploads, audience targeting, and placement scheduling.
• Work across multiple platforms, including ad servers, email marketing tools, and other advertising systems, to ensure campaigns meet client specifications.
• Email Campaign Support:
• Set up and deploy email marketing campaigns, including audience segmentation, content integration, and A/B testing.
• Monitor email performance metrics (open rates, click-through rates, conversions) and implement strategies to enhance outcomes.
• Performance Monitoring & Optimization:
• Monitor live campaigns across websites, email platforms, and other ad channels to ensure delivery and performance meet client goals.
• Troubleshoot issues related to ad delivery, email formatting, creative assets, and targeting.
• Analyze campaign data from multiple sources and provide optimization recommendations to internal teams and clients.
• Collaboration & Communication:
• Serve as a key point of contact for sales, account managers, and creative teams to gather campaign requirements and ensure successful launches.
• Coordinate with stakeholders to resolve campaign issues and implement improvements.
• Quality Assurance:
• Conduct rigorous QA checks to ensure campaigns adhere to client specifications, internal policies, and industry standards.
• Verify proper tracking implementation and reporting accuracy for all campaigns.
• Reporting & Insights:
• Generate detailed performance reports across web, email, and other ad products; deliver actionable insights to drive success.
• Maintain organized documentation and records of campaign details, changes, and results.

Qualifications

• Education:
• Bachelor's degree in Marketing, Advertising, Communications, or a related field. Equivalent experience will also be considered.
• Experience:
• 1+ years of experience in digital advertising, email marketing, or campaign management.
• Familiarity with ad servers (e.g., Google Ad Manager, Xandr), email marketing platforms (e.g., Mailchimp, Salesforce Marketing Cloud), and analytics tools.
• Skills & Competencies:
• Deep understanding of digital advertising concepts, email marketing strategies, and performance optimization techniques.
• Detail-oriented with exceptional organizational and project management skills.
• Strong analytical and problem-solving abilities, with experience troubleshooting campaign issues.
• Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams.
• Proficiency in Microsoft Office Suite (Excel, Word, Power Point) and collaboration tools.

Why Join Us?

Lee Enterprises offers competitive wages in a dynamic, interesting work environment with career growth opportunities. We offer an extensive benefit program that can be personalized to your needs. Our benefit program includes medical, dental, vision, short and long-term disability, company provided life insurance and supplemental life insurance. In addition, we offer a 401K retirement plan with company match. We also offer generous paid time off to allow the flexibility to balance personal life and work. This includes paid parental leave for new parents.

Lee Enterprises is a major subscription and advertising platform and a leading provider of local news and information, with daily newspapers, rapidly growing digital products and nearly 350 weekly and specialty publications serving 73 markets in 26 states. Our core commitment is to provide valuable, intensely local news and information to the communities we serve.

Lee Enterprises is proud to be an equal opportunity employer. We are committed to attracting and retaining a workforce whose diversity reflects the communities we serve. Lee embraces change, and we recognize that we must create and maintain a culture of fervent inclusion. For more information about Lee, check us out at www.lee.net.

We are focused on building a diverse and inclusive workforce. If you are excited about this role but do not meet 100% of the qualifications above, we encourage you to apply.

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