Manager of Annual Fund

About the Metropolitan Museum of Art

The Met presents over 5,000 years of art from around the world for everyone to experience and enjoy. The Museum lives in two iconic sites in New York City-The Met Fifth Avenue and The Met Cloisters. Millions of people also take part in The Met experience online.

Since its founding in 1870, The Met has always aspired to be more than a treasury of rare and beautiful objects. We are committed to fostering a collaborative and respectful work environment with a staff as diverse as the audiences we engage. Our staff members are art lovers who are passionate about working toward a common goal: creating the most dynamic and inspiring art museum in the world.

At The Met, every staff member - from security officers to researchers to scientists and beyond - lives by our core values of respect, inclusivity, collaboration, excellence, and integrity.

Respect: Engage one another with collegiality, empathy, and kindness, always.

Inclusivity: Ensure that all are and feel welcome and valued.

Collaboration: Reach across boundaries to exchange ideas and work together toward our shared mission.

Excellence: Lead the cultural world in quality and expertise-and inspire curiosity and creativity.

Integrity: Hold ourselves to the highest moral standards, admit when we fall short, and then evolve.

About the Membership Department

The Met's Membership program is one of the largest in the world and includes more than 135,000 loyal members from around the globe. Members give $90 to $50,000 annually and collectively contribute more than $30MM per year. The Membership program is experiencing rapid growth and change as it rebounds from the pandemic, innovates its operations, and prioritizes diversity, inclusion, equity, and access.

The Membership Marketing team is responsible for all Membership and Annual Fund revenue, including $27MM for membership renewals, acquisitions, and upgrades, as well as $5MM for the Annual Fund, which includes member and non-member gifts to The Fund for The Met.

The Met's Annual Fund program-The Fund for The Met-is a critical source of unrestricted operating support for the Museum. More than 30,000 donors contribute gifts of all sizes, collectively raising $4-5MM annually. The program is poised for growth as it looks to find and cultivate new donors, expand messaging into digital channels like video, and retain more supporters year after year.

GENERAL STATEMENT OF RESPONSIBILITIES & DUTIES

Reporting to the Senior Manager, Membership Marketing, you will help take a successful Annual Fund program to new heights. You will implement data-driven tactics to retain and grow the Fund's donor base and will align all fundraising channels, email, direct mail, and digital, to a cohesive strategic plan. You will develop new tactics to maximize return on investment, automate marketing touchpoints, and build stakeholder relationships. You are a creative fundraising professional who can deliver compelling messages to multiple audiences via many channels. You are a highly organized project manager, excel at leading cross-departmental collaborations, and use a data-driven approach to analyze and refine strategies.

Please submit your cover letter and resume to be considered for this role.

PRIMARY RESPONSIBILITIES & DUTIES

• Oversee The Met's Annual Fund Program, generating income from donors through strategic multichannel marketing efforts.

• Create a comprehensive Annual Fund campaign strategy with clearly defined segments, compelling content, creative assets, and testing by channel to optimize performance.

• Review existing donor population and develop strategies to cultivate and solicit higher gifts.

• Coordinate with the Membership Patron team and Institutional Advancement Major Gift Officers on Annual Fund outreach to current and potential donors to align efforts and maximize giving.

• Execute online fundraising campaigns-email, video, social, and display advertising-through digital channels that tell a cohesive story and drive unrestricted donations.

• Collaborate with internal partners, including Design, Curatorial, Digital, and Printing Services Departments, as well as outside vendors, to ensure the timely production and approval of print, email, and online campaign assets; guide the development and design direction for these fundraising materials.

• Draft copy for all print and digital Annual Appeal efforts.

• Work with internal stakeholders to ensure best practices for online giving transaction forms, proper tracking, functionality, and accurate content and links.

• Perform response analysis and prepare fundraising activity reports to ensure financial objectives are met.

• Establish Key Performance Indicators to measure channel performance and communicate results to senior management.

• Perform quality assurance (QA) review during the production and approval processes and share final assets and launch details with necessary internal partners.

• Contribute to the development of departmental revenue projections and expense budget; monitor and adjust the forecast and manage costs throughout the fiscal year.

• Ensure proper acknowledgment of all gifts and create a stewardship plan for donors.

• Other duties as assigned.

REQUIREMENTS & QUALIFICATIONS:

• Bachelor's Degree in Marketing, Communications, or related field; Master's degree preferred.

• 3 years of direct marketing experience.

• Experience with or passion for museums or cultural organizations.

• Prior experience in Annual giving program management and appeal solicitation writing experience is preferred.

• Prior experience in creating online annual giving campaigns.

• Strong analytical, statistical, and problem-solving skills.

• Ability to plan, organize, and project manage concurrent communication campaigns in a fast-paced, deadline-driven environment.

• Advanced verbal and written communication skills required, including proofreading skills.

• Experience with online fundraising, including website, mobile, and email programs.

• Strong attention to detail, organizational skills, and excellent interpersonal skills.

• Comprehensive understanding of multichannel direct marketing.

• Familiarity with segmentation strategies using a large constituent database.

• Proficient in Microsoft Office suite (Outlook, Word, Excel, and Power Point) and knowledge of a fundraising database such as Tessitura, Raiser's Edge, or Pledge Maker.

COMPENSATION RANGE:

• Pay Range: $90,000.00 - $95,000.00 / Annually

• The advertised pay scale reflects the good faith minimum and maximum salary range for this role. The advertised pay scale is not a promise of a particular wage for any specific employee. The specific compensation offered to a candidate may be dependent on a variety of factors including, but not limited to, the candidate's experience, education, special licensing or qualifications, and other factors.

Location Requirements

At time of employment, employees are expected to be located within commuting distance of the Museum. "Commuting distance" means that they are located in one of following states: New York, New Jersey, Connecticut, or Pennsylvania (the "Tri-state and PA" areas), and be able to commute to and from the Museum in a single day.

Benefits Offerings

The Museum provides competitive compensation, and generous benefits and perks for all eligible employees. Note: Benefits Offering may differ based on Employee Status.

• Medical, dental, vision and life insurance
• 403(b) basic retirement plan and optional matching retirement plan with an outstanding employer match
• Considerable paid time off, including annual leave, sick leave, and 13 Museum holidays
• Long-term disability coverage
• Flexible Spending Accounts & Health Savings Account (pre-tax income for eligible health care expenses)
• Commuter benefits (pre-tax income for parking or mass transit expenses)
• Free financial-planning services
• Financial assistance for relevant coursework, seminars, and training programs
• 25% discount for staff in Museum shops
• A subsidized staff cafeteria
• Access to the Museums Council pass, which grants free admission to various museums and cultural institutions

Research shows that women and people from underrepresented groups often apply to jobs only if they meet 100% of the qualifications. We recognize that it is highly unlikely that someone meets 100% of the qualifications for a role. If much of this job description describes you, then please apply for this role.

The Met is committed to the full inclusion of all qualified individuals. As part of this commitment, The Met will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed in this process, please contact benefits@metmuseum.org.

The Metropolitan Museum of Art provides equal opportunity to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, national origin, ancestry, age, mental or physical disability, pregnancy, alienage or citizenship status, marital status or domestic partner status, genetic information, genetic predisposition or carrier status, gender identity, HIV status, military status and any other category protected by law in all employment decisions, including but not limited to recruitment, hiring, compensation, training and apprenticeship, promotion, upgrading, demotion, downgrading, transfer, lay-off and termination, and all other terms and conditions of employment.

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