Associate Manager, Subscriptions Marketing

Arizent’s mission is to advance professional communities across a variety of today’s most transformational industries, including Financial Services, Technology and Health Care. We do this by uncovering powerful ideas, rallying industry leaders around them, and benchmarking their progress. Our services include the distribution of inspirational content across digital channels, as well as making meaningful connections through our live events and peer networks.

We are looking for creative thinkers with the skills and drive to help advance our vision. If you are interested in bringing 150 years of experience and reputation together with a start-up mentality, then we invite you to get to know us.

About the position:

Are you a creative, data-driven marketer looking to make a big impact across multiple leading media brands? Arizent is looking for an Associate Manager of Subscriptions Marketing to drive audience engagement and grow our subscriber base for six influential brands: American Banker, Financial Planning, The Bond Buyer, National Mortgage News, Accounting Today, and Digital Insurance. In this high-visibility role, you’ll take full ownership of planning, executing, and optimizing marketing campaigns. You’ll have the autonomy to shape strategies, introduce new initiatives, and collaborate closely with cross-functional teams—all while leveraging data and insights to drive real results. We’re looking for someone who thrives in a fast-paced environment, enjoys testing new ideas, and is excited about contributing to the growth of respected brands within the financial and professional services space. From building impactful marketing assets to analyzing performance and driving continuous improvement, this is a unique opportunity to stretch your marketing skills and make a measurable difference in supporting Arizent’s subscription growth goals.

Key Responsibilities:

Campaign Strategy & Execution:

• Design, create, and execute multi-channel marketing campaigns that drive subscription acquisition and engagement across all brands, including onsite experience, internal and external advertising, email campaigns, social media promotions, and more.
• Manage and optimize email campaigns, including content drip/value proposition emails, promotional campaigns, sales initiatives, and retention efforts.
• Develop and maintain automated customer journeys, leveraging marketing technology to increase efficiency and engagement.

Reporting & Planning:

• Lead the development and presentation of weekly and monthly campaign reports for all six brands.
• Conduct in-depth analysis of campaign performance to identify trends and opportunities for optimization.
• Provide strategic insights and recommendations based on data analysis to inform future marketing initiatives.
• Work with the data team to develop and maintain comprehensive reporting dashboards that track key performance metrics and support data-driven decision-making.

Cross-Functional Collaboration:

• Serve as the primary point of contact for internal stakeholders, collaborating with Data & Analytics, Product, Audience, Editorial Operations, and Studio to develop and refine campaigns.
• Proactively coordinate with team members and stakeholders to ensure alignment on campaign strategies and execution.
• Facilitate collaboration with the email and product teams to automate repetitive tasks and optimize processes.

Innovation and Process Improvement:

• Proactively identify opportunities to automate manual tasks and streamline workflows.
• Drive innovation through the implementation of new technologies, campaign ideas and processes that enhance marketing efficiency and effectiveness.
  

Required Qualifications:

• 3-5 years’ experience working in a marketing position, financial services or publishing is a plus
• Degree in marketing or similar field
• Proven ability to lead and execute marketing campaigns independently.
• Strong organizational and project management skills, with a focus on meeting deadlines and maintaining accuracy.
• Analytical mindset with the ability to interpret complex data and translate it into actionable strategies.
• Excellent communication skills to collaborate effectively with cross-functional teams.
• Proficiency with marketing platforms and tools, including Salesforce, Google Analytics, Chartbeat, Piano, Omeda, Dripify, and Google Suite.
• Ability to identify opportunities for automation and process improvements.

Why Join Arizent?

At Arizent, we believe that equal employment opportunity is not just a policy; it's a source of strength and innovation. We are committed to fostering an inclusive workplace where all employees feel valued, respected and empowered to bring their authentic selves to work. Our inclusive culture encourages individuals to reach their full potential. Our dedication to inclusion and belonging is reflected in our Employee Resource Groups (ERGs), which play a crucial role in creating a supportive and enriching work environment.

We offer a competitive compensation and benefits package. Applicants are invited to state their salary expectations in their cover letter. Salary determination will be based on factors such as the candidate's work experience, knowledge, skills and geographical location. Our generous benefits package includes medical, dental, and vision coverage; disability and life insurance. In addition to holiday pay, we offer parental leave, paid vacation, sick, personal and mental health days; a 401(k) program; a pretax transportation payment program and a fitness reimbursement program.

As an equal opportunity employer, we provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, height and weight, protected veteran status or any other protected status. This policy of equal employment opportunity applies to all terms and conditions of employment.